Born in 2001 as a grassroots youth culture agency “with a youth club in the middle” in Brixton, we pioneered a radical model: making work with young people, not just for them. Today, we work across every scale, from hyper-local communities to global markets, always with one unwavering mission: to create a more positive future, for and with the next generation.
Young people are at the heart of everything we do, informing, inspiring, and co-designing across everything we make. Our model centres on deep-rooted collaboration, powered by a diverse network of young global change-makers who ensure our work is rooted in lived experience. From audience-first brand strategy to platform-native campaigns and non-traditional media, our output is as varied as the communities we engage. By bridging the gap between commercial strategy and cultural authenticity, we earn brands a genuine, lasting place in the lives of the next generation.
Enabling partners to navigate a rapidly changing world by turning youth insight into culture as currency and sustainable brand growth.
We don’t just study the next generation; we build with them. By blending deep research with a industry leading co-creation methodology, we transform raw youth perspectives into future-proofed strategies. This ensures brands don't just "reach" young people but innovate alongside them to solve real-world challenges.
We deliver culture-first campaigns and content by treating Creator and creatives as co-authors across mainstream and niche platforms. By ensuring every project is rooted in the authentic creative direction of the communities it serves -both in front of and behind the camera - we build participation-led work and access non-traditional media that ensures brands contribute more to the cultural zeitgeist than they consume.
Working across brands, governments, and charities, we combine psychological rigor with youth-led creativity to drive measurable impact on the issues that matter most. Whether defining brand purpose, tackling digital citizenship or violence affecting young people, our work shifts mindsets and inspires action. We turn complex societal challenges into relatable, positive movements that empower young people to navigate their worlds.
The In Future List by Livity is a talent-development programme dedicated to unearthing and supporting rising creatives who are shaping the future. Each year Livity selects makers, storytellers and innovators from diverse backgrounds, offering mentorship, tools and community to help them build careers that matter. This is where fresh voices meet real opportunity, and where brands get to partner with the next generation of talent.
